our thinking
New research released by Ovum has concluded that the rise of the second screen is now widespread, with three-quarters of viewers with broadband surfing the Internet at same time.
The analyst adds that its data provides concrete evidence as to how social TV is heating up the battle for the living room as 38% of those surfing discuss TV shows on social media. Yet it warns traditional TV players that they must understand and innovate around this area if they are to survive in the long term.
The rising popularity of watching videos online has frequently been making the headlines. Just last week (13th April) Broadcast magazine announced that from a survey of 6,500 people, 82% of 35-44 year olds were watching online. The main drivers for this trend are convenience, time-shifting, on-demand catch up of broadcast. Other contributing factors include: ubiquity of HD delivery driving bandwidth, growing use of IP delivered video to connected TV’s rather than PC’s- the TV internet revolution is moving from the bedroom to the living room.
The UK media business is enjoying massive change this summer as new managers and new ideas start to impact TV channels, newspapers and magazines. Advertising revenue is doing ok too and that’s leading some media companies to wonder if they have overdone the gloomy messages of last year. Audiences are consuming more media not less and buying more devices to enjoy it on.
